Forma Therapeutics
We can do this.
Forma Therapeutics developed targeted therapies for rare blood disorders and cancer.
It brought precision science to patients who previously had limited options.
PROBLEM
Forma’s brand felt stale and corporate, more clinical than the people behind it. The science was strong, but the identity didn’t reflect the passion driving the work or the patients who inspired it.
SOLUTION
We led a full rebrand grounded in credibility and humanity. The new identity elevated the science and honored the people behind it, creating a brand that felt confident and committed to patients.
OUTCOME
Forma showed up to recruits, partners, and investors with clarity and strength. The brand matched the caliber of the work. Ultimately, the company was acquired by Novo Nordisk for $1.1B.
EXECUTION
Brand Identity
Design System
Voice & Messaging
Brand Campaign
Get your life back.
The iconic Stop Handgun Violence billboard along the Massachusetts Turnpike was impossible to miss. Installed near Fenway Park, it stretched roughly 252 feet wide and 20 feet tall and was seen by about 150,000 drivers daily. Its scale was intentional. One of its most powerful elements was a digital ticker that continuously counted the number of Americans killed by guns, updating in real time.
​
At the time of the Sandy Hook massacre, the iconic Stop Handgun Violence billboard on the Mass Pike featured a giant red hand representing the victims of gun violence. In response to the children murdered in Newtown, we spray-painted twenty small hands in primary colors. Each was created from an individual stencil, so every imprint was unique. The goal was to humanize the loss, turning abstract numbers on a digital ticker into something personal, visceral, and impossible to ignore.
